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制定适合您产品的业务战略。选择的商业模式将决定您的营销和促销策略。

为了使APP盈利并赚取利润，了解移动APP开发市场上的各种商业模式至关重要，有几种类型的商业模式可以分为两组。一方面，存在用户在下载之前必须付费的APP。由于移动应用程序无法在购买之前进行测试，因此用户的期望会非常快速地增加，他们对于可以提供免费APP的小缺陷几乎不会容忍。

当然，除非他们正在寻找APP的质量而不是价格，否则这种模式不会被用户征求。另一方面，我们有免费APP，其中一些可以提供更多服务，只要他们支付。

哪种商业模式适合APP开发？

以下是移动应用程序的不同商业模式：

· 品牌

这种模式被那些旨在获得声誉效益的公司使用，即改善其品牌形象。APP的下载和使用是免费的。

· 服务的一部分

有许多公司选择这种类型的商业模式来促进他们的业务。APP将作为更完整服务的一部分提供，目的是优化其性能。用户可选且免费，它可以让公司产生更多收入。

· 该广告

APP的下载和使用是免费的，但其创建者以图像或视频的形式向广告商出售其广告空间。如果你想用这种方法赚很多钱，你的应用程序必须产生大量的流量，此外还有很好的保留率。

· 归属。

这是另一种模式，允许您通过广告使您的APP盈利。APP中内置了广告横幅，可将用户重定向到广告客户网站。每次他们点击链接，您都会收到佣金。

· 应用内购买

此模板允许免费下载APP，然后提供购买特定功能，数字内容和虚拟商品或禁用广告。这是游戏应用程序开发中最普遍的模型。

· 信息

根据这种商业模式，移动APP收集用户的数据。这些获得免费奖励以提供信息，并且数据可以出售给进行研究的公司。

· 电子商务

这些是用于通过因特网(Internet)进行商业交易的免费APP。

· 听证会

所有用户都可以访问此类APP。其唯一目的是建立一个大型用户群，然后可以用于其他目的。例如Facebook。

· 订阅

下载此类APP的成本是根据预期的使用时间计算的，例如，每周，每月，每季度，每年等。

· 便宜的APPs

根据这个型号，APP的下载价格降低，通常为0.99欧元，以吸引大量用户。您必须等待很长时间才能使您的APP盈利，同时不会忘记不成功的风险。

· 高价APPs

这种类型的模型存在高风险。建议仅在您拥有特定受众时使用它。APP会吸引很少的用户，因此请考虑根据您定位的受众设置价格。

· 没有特定型号的APP。

这些APP是为了达到个人满意而不是赚钱而创建的。这些移动APP中的许多都在Android市场上，因为它们是编程领域初学者最常用的操作系统。

除了业务模型之外，在启动移动应用程序开发之前还需要考虑其他非常重要的事项。

用户愿意为某些类别的APP支付更多费用，如游戏和健康。

The 12 Business Model of mobile APP development

In order to plan a strategy that will fit to your product, you need to choose carefully your Business Model because it’s from it that will depend your marketing and promotion strategy.

To make profitable an APP and to make profit, it is essential to know the different business model on the market of the development of mobile APP, there are several types of business model which one can divide into two groups.

On one hand, there are the APPs where the user has to pay before they can be downloaded. Because a mobile APP cannot be tested before the purchase, the expectations of the user’s increases very quickly, they will be little tolerant to small imperfections that can afford the free app.

Of course this model is less solicited by users unless they are looking for the quality of the APP rather than its price. On the other hand, we have free APP, some of which open access to more services to condition to pay.

Which business models are suitable for APP development?

Here are the different business models of mobile applications:

The brand

This model is used by companies whose goal is to gain reputational benefits, that is, to improve their brand image. The download and use of the APP is free. .

The part of the service

There are many companies that choose this type of business model to boost their activity. The APP will be proposed as part of a more comprehensive service with the aim of optimizing its performance. Free and user-friendly, it allows to the business to generate more revenue.

Advertisement

The download and use of the APP is free, but its creator sells its advertising space in the form of images or videos to advertisers. If you want to earn significant revenue with this method, your APP will generate a strong traffic with, in addition, a good retention rate.

The affiliation.

This is another model that allows you to make your APP profitable with advertising. Advertising banners are built into the app to redirect users to advertiser sites. Each time they click on the link, you will receive a commission.

In-App purchases

This model allows the free download of the APP which then offers to buy specific features, digital content and virtual goods or disable advertising. This is the most popular model in game development APP.

Information

According to this business model, mobile APPs collect data about their users. These receive free rewards for giving the information, and the data can be sold to companies conducting research.

The E-commerce

These are free APPs for conducting business transactions over the Internet.

The hearing

Access to this type of APP is given to all users. Its only goal is to build a large user base that can then be used for other purposes. For example Facebook.

The subscriptions

The cost of downloading this type of APP is calculated based on the expected usage time, for example, weekly, monthly, quarterly, and yearly and so on.

Cheap APPs

According to this model, the download of the APP is at a reduced price, usually 0.99, to attract a large number of users. It will take you a long time to make your APP profitable, not to mention the risk of not achieve it.

High-priced APPs

This type of model presents a high risk. It is recommended to use it only when you have a specific public. The APAP would attract few users, so think to fix its price according to the public which you target.

APP without a specific model.

These are APPs created for the purpose of achieving personal satisfaction rather than making a profit. Many of these mobile APPs are on the Android market because they are the most used operating system for beginners in the world of programming.

In addition to the business model, there are other very important things to consider before launching the development of a mobile app.

Users are willing to pay more for certain categories of APP like games and health.